You Don’t Lose, You Learn

Trivia Crack®, the globally acclaimed interactive knowledge platform developed by etermax, announced the debut of its campaign, “You Don’t Lose, You Learn,” created by GUT Buenos Aires. Launching in the US and international markets, the campaign celebrates the passion people feel for the internationally beloved trivia-based game.

“You Don’t Lose, You Learn” celebrates the joy of discovery and emphasizes Trivia Crack’s unique brand experience by ensuring players don’t just play, but acquire valuable knowledge. Whether it’s uncovering hidden facts about famous artists, exploring intriguing historical trivia, or learning about the unexpected origins of everyday items, Trivia Crack transforms every gaming session into an enlightening adventure.

"We are incredibly excited to unveil a campaign that represents not just a celebration of Trivia Crack but also a testament to our users’ insatiable curiosity and love for learning,” said Soledad López, Chief Communications Officer at etermax. “We are certain the ‘You Don’t Lose, You Learn’ campaign will resonate deeply with our community as it emphasizes that every trivia challenge is an opportunity for discovery and even in moments of defeat, our players gain invaluable knowledge, making every interaction with the game a win.”

The humorous campaign showcases people experiencing a blend of frustration and delight after losing trivia matches. Meet John, who just learned that the capital of Canada is Ottawa, not Toronto, and Sarah, as she discovers that spaghetti was invented in China, not Italy. While the voiceover ironically describes each player as being “thrilled” to learn the facts that caused their loss, the players are shown having hilariously angry and sad responses to their defeats. The creative demonstrates that, even in defeat, Trivia Crack aims to boost pure happiness because even when you lose, you learn.
“Unlike the characters in our campaign, we really can’t hide our happiness after this project,” said Marcha Bellusci & Nicolás Feldman, Creative Directors at GUT Buenos Aires. “The etermax team proved to be brave by supporting a campaign that shows how much users love their product by showing how mad it makes them.”

Trivia Crack serves as a purposeful pastime and a platform where curiosity meets new information and engaging interactions. It fosters a community where meaningful conversations flourish, providing a platform where knowledge is celebrated and friendships are forged.

The campaign is set to continue inspiring trivia fans across digital channels and Trivia Crack’s social platforms managed by The 3Hundred agency during the second half of 2024, with a strong focus on English-speaking countries.