Description
HSBC has developed a plan to reduce its carbon footprint to 0 by 2030 and to help all its clients achieve it by 2050. That is why the agency launched a campaign to raise awareness on the unnecessary use of natural resources each time a receipt is printed in an ATM
This professional campaign titled 'Let´s make the planet not pay the cost' was published in Argentina in March, 2022. It was created for the brand: HSBC, by ad agency: DAVID Buenos Aires. This Film medium campaign is related to the Finance and Public Interest industries and contains 1 media asset. It was submitted about 3 years ago.
Credits
Agency: DAVID Buenos Aires
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
Regional MD: Emanuel Abeijon
ECD: Nicolas Vara, Ignacio Florra
CD: Matias Paglieri, Gaston Duran
Copywriter: Sabrina Henry, Agustin Aiassa
Art Director: Luiz Felipe Jaeger, Julian Tedesco
Head of Production: Jimena Oliva
Producer: Agustina Perez Ponce
General Account Director: Justina Lioy Lupis
Account Supervisor: Eugenia Iglesias
Head of strategy: Manolo Jofré
Strategy Director: Florencia Herrero
Strategist: Clara Noussan
Client Approval: Julia Lois, Veronica Groppa, Nicolas Limongelli, Nadia Lezcano, Carolina Scarampi, Victoria Tatti
Production Company: BITT
Director: Javier Lourenco
VFX Supervisor: Cristian Morales
Art Direction: Alvaro Ortega Bianchi
3D Lead: Federico Gómez Valdez
EP: Guadalupe Tellado
Head of Production: Mariela Fabregas, Pilar Ramirez
Coordination: Mailén Gayoso
Animation 2D: Mutante TV
3D: BITT
Compositing: BITT
Sound FX: Bamba Music
Music: Leo Sujatovich
