Stop homelessness spiking
Agency: TBWA\MCR
Homelessness is spiking.
Homelessness is spiking.
As if being homeless isn't painful enough.
As if being homeless isn't painful enough.
Welcome to the sharp end of homelessness.
Welcome to the sharp end of homelessness.
It hurts to be homeless.
It hurts to be homeless.
Description
Hostile architecture is on the rise in our towns and cities. Designed specifically to make homeless people feel unwelcome, it’s insidious and inhumane.
To raise awareness of this hostile street architecture, in particular anti-homeless spikes, we worked with UK artist Stuart Semple. We turned the spikes into poster sites. Meticulously constructed to be a bespoke fit for a set of anti-homeless spikes in a specific doorway or paved area, each piece showed the real spikes piercing the images of sleeping people and served as a stark reminder of the cruel measures employed to deter the homeless.
The campaignis to raise awareness of hostile design and encourage people to support Stuart Semple’s hostiledesign.org campaign.
This professional campaign titled 'Stop homelessness spiking' was published on July 29, 2024. It was created by ad agency: TBWA\MCR. This Ambient, Design, and OOH Outdoor media campaign is related to the Public Interest industry and contains 8 media assets. It was submitted 9 months ago.
Credits
Executive Creative Directors: Gary Fawcett, Lisa Nichols
Copywriter: Lisa Nichols
Art Director: Gary Fawcett
Head Of Design: Daniel Bickerton
Photographer: Duncan Elliott
Production: John Allen
Editor: Rose Alder
Client: Stuart Semple
CD Culture Hustle/ Stuart Semple Productions: Ben Friend
