Description
Challenge:
To engage people with the brand around Valentine's Day
Insight:
Love is a good emotional route when it comes to food!
Idea:
Our Idea was to connect our audience emotionally by showing them the qualities of true love similar to the features of our JMG. We also did Valentine's Day quiz to engage our audience even further. Posts around love all month and collaboration with influencer Yummy Tummy Aarthi to take a live class where she teaches to make a delicious Valentine's Day recipe.
Result:
(Posts)
Reach: 13.8K+
Impression: 15.2K+
Engagement: 430
(Story)
Reach: 4.9K+
Impression: 5.3K+
Engagement: 200
On Facebook:
(Posts)
Reach: 2.5K
Engagement: 52
Yummy Tummy Aarthi's Live Masterclass
Reach: 6K
Engagement: 739
Peak concurrent view: 586
This professional campaign titled 'Valentine's Day ' was published in India in July, 2023. It was created for the brand: Hamilton Beach, by ad agency: NEM Digital. This Digital and Direct media campaign is related to the Electronic Devices and Household Products industries and contains 1 media asset. It was submitted over 1 year ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
