Description
Challenge:
To engage the audience on the occasion of Mother’s Day
Insight:
However old me get, we always go to our moms to solve the smallest to
most complex of our problems. And for Mother’s day, we will thank her
and express our gratitude towards her.
Idea:
A giveaway with the communication #WorryLessCreateMore where
people participated by posting on Instagram the different meals they
cooked for their mothers for a chance to win a Hamilton Beach JMG.
Result:
Entries: 422
Engagement: 7475
Reach: 8.5lacs
New Followers: 474
This professional campaign titled 'Mother's Day ' was published in India in July, 2023. It was created for the brand: Hamilton Beach, by ad agency: NEM Digital. This Digital and Direct media campaign is related to the Electronic Devices and Household Products industries and contains 1 media asset. It was submitted over 1 year ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
