Description
Challenge:
Indian kitchens are very diverse and so are the needs of each kitchen. We wanted to establish that and suggest that Hamilton Beach understands this diversity and brings perfection to every dish.
Insight:
Festive season involves a lot of gifting. So, we decided to gift the best JMG to our lovely audience.
Idea:
We collaborated with one of the most loved and followed food influencer – Sanjyot Keer. This activity was planned right around Diwali, when the conversation was all about gifts, warm wishes, and good food. We leveraged the emotions around perfect blends for the festive season and used #GiftPerfection As a part of this campaign, Sanjyot Keer asked on behalf of Hamilton Beach - what would be the first recipe that they’d like to make using the Juicer Mixer Grinder and the lucky participants got one!
Result:
Views: 1.8MN+
Engagement: 99K+
Sales: ₹8MN
New Followers: 15K
New Followers: 1K
This professional campaign titled 'Sanjyot Keer Giveaway ' was published in India in July, 2023. It was created for the brand: Hamilton Beach, by ad agency: NEM Digital. This Digital and Direct media campaign is related to the Electronic Devices and Household Products industries and contains 1 media asset. It was submitted over 1 year ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
