Alzheimer Forschung Initiative
Remember Me - Sarah, Remember Me - Farhad, Remember Me - ...
Agency: BBDO
Description
As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
This professional campaign titled 'Remember Me - Sarah, Remember Me - Farhad, Remember Me - ...' was published in Germany in April, 2018. It was created for the brand: Alzheimer Forschung Initiative, by ad agency: BBDO. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 6 years ago.
Credits
Advertising Agency: BBDO Group Germany, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Managing Director: Kristoffer Heilemann
Executive Creative Directors: Daniel Haschtmann, Tobias Feige
Creative Directors: Sebastian Steller, Jacobo Concejo
Art Directors: Martino Monti, Dejan Handjiski
Jigsaw Idea: Alma Haser
Copywriter: Sebastian Steller
Post-Production Company: Stefan Kranefeld Imaging
Photographer: Stefan Kranefeld
Art Buying: Birgit Paulat
