Description
Together with Germany's oldest independent image agency, creative shop Jung von Matt NECKAR is launching an international campaign to protect the ocean called CLEAR THE RIGHTS, CLEAR THE OCEAN. In it, the agency uses one of the most typical elements in the purchase and licensing of stock images to convey a clear message and to introduce a simple, yet unseen mechanic that actively helps. Ocean images in the database are now tagged with a ‘plasticmark’ instead of the usual watermark. This makes the pollution of the ocean with plastic and microplastic visible, and it turns the licensees into environmentalists. Because everyone who clears the rights of an ocean image donates 33 % of the licence fee directly to international projects that clean plastic waste out of the ocean for real.
This professional campaign titled 'CLEAR THE RIGHTS, CLEAR THE OCEAN' was published in Germany in March, 2022. It was created for the brand: mauritius, by ad agencies: Jung von Matt and Jung von Matt/Neckar. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 3 years ago.
