Description
It is an emotional campaign that turns each affiliation into a story of improvement and community development. Through real testimonials and a multi-channel strategy, we demonstrate that being a Bi Agent is much more than a business: it is transforming lives.
This professional campaign titled 'Yo me volví Agente Bi por mi gente.' was published in Guatemala in February, 2024. It was created for the brand: Banco Industrial, by ad agencies: DDB and El taier DDB Centro. This 360° and Film media campaign is related to the Finance industry and contains 3 media assets. It was submitted 4 days ago by Senior Creative: Daniel Búcaro of el taier DDB centro.
Credits
Advertising Agency: el taier DDB centro, Guatemala
CEO: Manuel Madrid
Chairman Creative Officer: Victor Pardo
VP Creative: Mar Frutos y Javier Cáceres
Creative Director: Meylin Castro
Art: Alberto Chang, Leonel López, Daniel Bautista, Tito Díaz
Copywriter: Deressi Jerez
Producer: María Fernanda Chávez
Account Director: Caroly Vásquez/Jacky Ramírez
Cuentas: Jacqueline Hernández
Arte final: Victor Xoy, Juan Noj
