Description
Recognizing the cultural richness of the country and seeing in new technologies an ally to preserve it, Ogilvy Guatemala, in parthership with Claro Gaming, created the initiative "Xejuyup, Preserving the Legacy" in which the only Mayan soccer team in the world seeks preserve its ancestral legacy in the gaming platforms of the modern world.
This professional campaign titled '"Xejuyup, Preserving the Legacy"' was published in Guatemala in March, 2022. It was created for the brand: Deportivo Xejuyup, by ad agency: Ogilvy. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 2 years ago by Chief Communications Officer: Marina Piacentini of Ogilvy.
Credits
Advertising Agency: OGILVY GUATEMALA
Ogilvy Presidente: Juan Mauricio Wurmser
Gerente General: Felipe Izquierdo
Director Creativo: Miguel Giraldo, Andrés Heredia
Redactor: Miguel Giraldo
Dirección de arte: Kevin Cordón, Ana Marroquín
Dirección de cuentas: Ricardo Castillo
Ejecutivo: Luis Carlo López Claro
Gerente de Mercadeo y Desarrollo Producto: Emerson González
Subgerente de Mercadeo Digital: Guillermo Enrique Chacón Ramírez
Especialista de Servicios de Valor Agregado: Mauricio Vargas
Especialista Digital: Mario De León
Project Manager: Marco Rodas
Especialista de Estrategia Digital CENAM: Betsy Lechuga
