Description
The Woolmark Company’s environmentally focused new global brand campaign ‘Wear Wool, Not Fossil Fuel’ aims to educate consumers about the hidden impact of synthetic fabrics on the environment and how choosing natural fibres such as wool can be a solution to reducing fashion’s impact. Featuring a series of powerful visual messages that highlights the link between synthetic fabric and the crude oil used in its manufacture and the inherent eco-benefits of merino wool, the work is tailored to film and OOH, with initial media scheduled in the US, UK, France and Australia for September.
This professional campaign titled 'Wear Wool, Not Fossil Fuel' was published in France, United Kingdom, and United States in September, 2022. It was created for the brand: The Woolmark Company, by ad agencies: 20Something and Park Village. This Integrated and OOH Outdoor media campaign is related to the Fashion industry and contains 7 media assets. It was submitted over 2 years ago.
Credits
CAMPAIGN TITLE: Wear Wool, not Fossil Fuel.
CLIENT: The Woolmark Company
PRODUCTION COMPANY: Park Village
CREATIVE COMPANY: 20something
CREATIVES / FILM DIRECTORS: Jorik Dozy & Sil van der Woerd @ Studio Birthplace
CREATIVE DIRECTOR: Will Thacker
EXECUTIVE PRODUCER Adam Booth
CREATIVE / COPYWRITER: Elliott Starr
STRATEGY PARTNER: Fran Docx
BUSINESS LEAD: Anisha Obeng
ACCOUNT MANAGER: Amy Greasby
FILM & STILLS PRODUCER: Lauren Havard
SERVICE COMPANY: Silver Lining Pictures SA
SERVICE PRODUCER: Renier Ridgeway
DIRECTOR OF PHOTOGRAPHY: Lennert Hillege
VFX SUPERVISOR: Tim Smit
SFX: Max Poolman @ MXFX
3D-OOH DESIGN DIRECTOR: Samuel Guillotel @ 3Dsomething
DESIGNERS: Rory Stiff, Casey Highfield
PRODUCTION DESIGNER: Arlene Wentzel
WARDROBE DESIGNER: Lewis Munro
POST-PRODUCTION COMPANY: Dead Pixel
GRADE: No 8 London
COLOURIST: Alex Gregory
AUDIO & MUSIC PRODUCTION: Ambit Sound
PHOTOGRAPHER: Dirk Rees
MEDIA AGENCY: Craft/PMG
MEDIA PLANNER: Sam Fowler/ Alistair Hornsby
