Knit Karl

Knit Karl is the first DIY knitting kit imagined by a tailor/fashion designer. This project incarnates and extends Karl’s will to democratize fashion and make it accessible to all, but it’s also a beautiful posthumous tribute in the spirit of the trendsetting Kaiser.
The kit, entirely conceived and designed by Extreme Agency, contains everything necessary to finish one of the 4 exclusive pieces of the capsule collection designed for the occasion: a pullover, a scarf, a cap and a headband. A collection made from pure Australian Merino wool and customizable thanks to limited edition pins.
Only 777 boxes (7 being Karl’s lucky number) are available worldwide. They cannot be bought, but they can be won. A real treasure hunt imagined by Extreme Agency – which would have surely amused the man himself – deployed in more than 14 countries by the teams of The Woolmark Company and the house of Karl Lagerfeld, with the support of Lucien Pagès.
From Paris to New York, Los Angeles to Shanghai, in the press, on influencer social media or even throughout street marketing operations, 777 codes will be revealed for one month. Each one will allow access to a random draw for a chance to win one of the kits.