While they cheer for their team to win, they beg for his team not to lose
Description
According to research by the Brazilian Public Security Forum, cases of violence against women significantly increase on football match days. The campaign presents numbers and statistics that highlight the severity of the situation and the urgent need for action. With the tagline "While they cheer for their team to win, they beg for his team not to lose," the film and other communication pieces make a direct appeal for victims to seek help and for society to unite in combating this violence.
This professional campaign titled 'Violence is not a game' was published in Brazil in July, 2024. It was created for the brand: Instituto Nós Por Elas, by ad agency: Fields360. This Film, OOH Outdoor, and Print media campaign is related to the Public Interest and Public Utility industries and contains 5 media assets. It was submitted 9 months ago.
Credits
Advertising Agency: Fields 360
Production Company: Instituto Nós Por Elas, Brazil
Chairman: Sidney Campos
CEO: Ruskaya Zanini
Operations Director: Viviane Miranda
Creative Directors: Carlos Grillo and Paulo Laporta
Copywriting: Carlos Grillo, José Celso, and Alex Alencar
Art Direction: Paulo Laporta, Ítalo Lazarini, and Josecler Rodrigues
Art Assistant: Oscar Lossio
Account Manager: Natasha Winnik
Production Director: Ozana Andrade
RTVC Producer: Ozana Andrade and Pedro Werta
Media: Carla Lima and Mary Arouche
Proofreading: Bruna Torinelli
Client Approval: Natalie Alves
Film Production Company: Mosaico
Audio Production Company: Ritmika
Image Processing: Paulo Laporta
