Description
Domestic violence rates in Brazil are alarmingly high, with 29 women assaulted every hour. Out of fear that their abusers won't face consequences, many women hide the fact that they've been attacked by their partners. They often explain away visible injuries as falls down the stairs, tripping over a rug, or slipping in the bathroom. The Maria da Penha Law is more than just a legal achievement; it’s the voice and survival of women.
This professional campaign titled 'The Maria da Penha Law' was published in Brazil in August, 2024. It was created for the brand: Instituto Nós Por Elas, by ad agency: Fields360. This Digital and Print media campaign is related to the Public Interest and Public Utility industries and contains 3 media assets. It was submitted 9 months ago.
Credits
Advertising Agency: Fields 360
Production Company: Instituto Nós Por Elas, Brazil
Chairman: Sidney Campos
CEO: Ruskaya Zanini
Operations Director: Viviane Miranda
Account Manager: Natasha Winnik
Art Director: Paulo Laporta
Copywriter: Carlos Grillo, Paulo Laporta
Digital Art: Paulo Laporta
