Description
No matter what game they play, the 3.3 billion gamers worldwide all share a common enemy. They just don’t know it.
Blue light from screens penetrates the skin far deeper than UV rays. It could also cause skin and DNA damage.
So we wanted to shine a light on the invisible enemy and teach gamers that the indoors could be as harmful as the outdoors.
But we didn’t just launch a campaign to raise awareness. We created a product.
Introducing Vaseline Screen Block, game-changing protection against blue light. Because even the most skillful players only have one skin.
So before you drop into your next gaming sesh, prepare your skin for battle.
This professional campaign titled 'Vaseline Screen Block' was published in Thailand in April, 2025. It was created for the brand: Vaseline, by ad agencies: Ogilvy Canada and Ogilvy Singapore. This 360°, Content, and Direct media campaign is related to the Health industry and contains 2 media assets. It was submitted 3 days ago.
Credits
Client: Vaseline Global
Idea Creation: Ogilvy Canada
Ogilvy Singapore
In-game Integration: Umi Games
Media: Mindshare Singapore
PR Video: Sailor Studio
VFX: Dogsled Studio
Categories
