Description
Valentine’s Day is emotionally intense. For some, it’s a celebration. For others, a painful reminder of loneliness and rejection. On this day, the fear of not being loved, being ignored, or simply not being enough becomes louder. In a desperate search for reassurance, millions turn to the mystical—tarot cards, astrology, horoscopes.
While millions are searching for signs that they are loved, wanted, or not forgotten... something is being rejected every day: Over 30 million tons of food are wasted each year in Mexico alone. Pacto por la Comida, a social initiative fighting food waste, found a powerful parallel: The fear of being unwanted isn’t just human. It’s something food experiences every day.
This professional campaign titled 'Hunger for answers ' was published in Mexico in February, 2025. It was created for the brand: Pacto por la Comida, by ad agency: Birth Group. This Content and Digital media campaign is related to the Food, Other, and Public Interest industries and contains 2 media assets. It was submitted 3 days ago by VP Creativo: Ángel Sánchez of Birth Group.
Credits
Advertising Agency: Birth Group, México
VP Creative: Ángel Sánchez
Head of Art: Eunice Suárez
Head of Creative: Héctor Chávez
Creative Director: Lisseth Gonzáles
Art Director: Daniel Irigoyen
Creative Team: María Fernanda Rodríguez, Karina Barrera, Airam Fuentes, Erika Pavón, Marco Antonio Hernández, Cristopher Rodriguez.
Community Manager: José Jesús Solís
Motion Grapher: Víctor Manuel Hidalgo
Video Producer: Abigail Rivera
