Description
LANDSCAPES
Something abnormal Is happening In Italy: deserts are popping up all over the country. A process that's been ongoing for years and reached its peak In 2022.
Finish - which has been fighting water wastage for years with the Acqua Nelle Nostre Mani project - created the first Tourist Guide to the Deserts of Italy to urge Italians to face this frightening reality head-on.
Not just a thought-provoking gimmick, but an actual detailed Guide to the 13 Deserts of Italy.
A realistic portrait or such a dreadly situation needed a blunt, untitered perspective. That's why we collaborated with Italy's most controversial and provocative photographer of the last 30 years: Gabriele Galimberti.
With him, we traveled Italy from North to South to provide a harsh picture of national desertification. Including precious everyday tips on water saving.
This professional campaign titled 'The Travel Guide to the Deserts of Italy' was published in Italy in April, 2023. It was created for the brand: Reckitt, by ad agency: Havas. This Design, Experiential, and Print media campaign is related to the Household Products industry and contains 1 media asset. It was submitted 12 months ago.
Credits
Advertising Agency: Havas Milan
Chief Creative Officer: Luissandro Del Gobbo
Associate Creative Director: Massimo Filimberti, Claudio La Ragione, Giorgio Turco
Senior Copywriter: Paolo Marella
Managing Director: Daniela Melodi
Account Supervisor: Elisa Riboni
Account Executive: Giulia Silvi
Assistant Account Executive: Lavinia Cavalletti, Nadia Salahie
Strategic Planner Director: Francesca Travisi
Senior Strategic Planner: Bruna Diez
Head of Print Production: Carlo Martegani
PR Agency: Havas PR Milan
Client Director: Laura Lenhardt
Senior Account: Matteo Inverno
Junior Account: Alessia Di Ferdinando
Events Agency: Havas Events Milan
General Manager: Marta Gorio
Account Assistant: Lara Margoni
Senior Art Director: Riccardo Recchia
Authors
Photographer: Gabriele Galimberti
Photographer Assistant: Camilla Miliani
Texts edited by: Giorgio Turco
Graphics by: Claudio La Ragione
Client: Reckitt
Marketing Director Hygiene – Italy & Greece: Yvette Younes
Category Marketing Manager: Margherita Pizzul, Luca Spadaro
Brand Manager: Gaia Lorenzi, Mirtilla Reale
