Description
'Makes Any Bottle a Bottle of Dettol' shows consumers in a cheeky tone that any trigger bottle they have lying around the house can be turned into a bottle of Dettol thanks to the brand's new Refill product. Be it a used Dettol bottle, another bottle, a fancy bottle, a cactus shaped bottle and even... Our rival's bottles. This little Refill Dettol bottle makes any bottle a bottle of Dettol. It playfully depicts a solution to a real consumer convenience problem; uptake is low because there is a perceived ‘hassle’ barrier with 22% of consumers referencing hassle as number one barrier outside of cost and distribution.
This professional campaign titled 'Makes Any Bottle a Bottle of Dettol' was published in United Kingdom in March, 2024. It was created for the brands: Dettol and Reckitt, by ad agency: McCann London. This Film, OOH Outdoor, and Print media campaign is related to the Household Products industry and contains 3 media assets. It was submitted about 1 year ago by Creative Art Director : Gémina Gil Flores of McCann London.
Credits
Advertising agency: McCann London
Joint CCOs: Rob Doubal and Laurence Thomson
Creative Director: Matt Crabtree
Creatives: Gémina Gil Flores, Jemma Burgess
Director: Joe Dixon
Business Director: Karolina Gogarowska
Account Director: Mike Knowles
Strategy Director: James Clee
Project Manager: Samantha Hawkins
Design Director: Max Henderson
Senior Designer: Matt Manlove
Junior Designer: Lexie Hoskins
Post-Production & Retouching: Craft London
Agency Producer: Jackie Ankelen
Post Producer: Nicola Henderson
On-line: Joe Walmsley
Colourist: Ollie Gill
Sound Design/Mix: Josh Younger
Producer: Dan Savage
Production Company: Oto Film, Poland
Producer: Jakub Moloney
Director of Photography: Nils Crone
Editor: Max Windows @ Stitch Editing
Voice over: Julian Barrat
