Description
Tesco Ireland is showing how your Clubcard helps even the most everyday purchases become currency of their own in a new campaign ‘The Power to More’, created with BBH Dublin and media handled by Mindshare.
Once you've accumulated Clubcard points, you can convert them into vouchers which can be used for discounts on your grocery shopping or getting up to three times the voucher value with Clubcard Reward Partners. For example, €5 in vouchers turns into €5 off shopping in-store or online at Tesco.ie but multiplies to €15 when spent with Reward Partners such as Hotels.com, Irish Ferries, Stena Line, Royal Caribbean, Milano and Tesco Mobile.
This professional campaign titled 'The Power to More' was published in Ireland in June, 2024. It was created for the brand: Tesco Ireland, by ad agency: BBH Dublin. This Film, OOH Outdoor, and Print media campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 10 months ago.
Credits
CLIENT: Tesco Ireland
CUSTOMER DIRECTOR: Suzanne Quinn
HEAD OF CUSTOMER STRATEGY AND GROWTH: Amanda Farrell
PROPOSITIONS ASSISTANT MANAGER: Maeve Colleran
ADVERTISING AGENCY: BBH Dublin
EXECUTIVE CREATIVE DIRECTOR: Felipe Guimaraes
CREATIVE LEADS: Sam Caren and Aubrey O’Connell
STRATEGY LEAD:
BUSINESS LEAD: Amy Crowe
ACCOUNT DIRECTOR: Amy Harrington
PRODUCTION LEAD: Evonne O’Rourke
SENIOR PRODUCER: Emma Ellis
PRODUCTION COMPANY: Butter Films
PRODUCER: Glen Collins
EXECUTIVE PRODUCER: Michael Duffy
DIRECTOR: Guy Manwaring
DOP: Erik Wilson
POST-PRODUCTION COMPANY: Gabha Studios
EDITOR: Mark Edinoff (Work Editorial)
ONLINE: Daniel Morris
GRADE: Gabha Studios
SOUND STUDIO: Scimitar Sound
VO: Marie Ruane
MEDIA: Mindshare
