Description
Tesco is helping home cooks to expand their repertoire of dishes with its new ‘52 Weeks of Little Helps’ initiative, which launches with a campaign created with BBH Dublin emphasising its range of delicious ingredients and meals – all of which have been designed for those of us who aren’t TV chefs.
‘52 Weeks of Little Helps’ sees Tesco releasing a new recipe each week for a year. Each dish is created for families who want convenient, affordable meals, using simple quality ingredients and minimising food waste.
The year-long campaign is launched with a manifesto film, directed by Jonathan Gregson and produced by NewLand and Pearson Lyle and followed by a weekly series of recipes, where the food – including many ‘Best of Irish’ products – is the hero. These highlight the fact that every dish is designed for “real people, with real jobs, and real little critics… not just TV chefs”, reminding audiences of how Tesco is a champion of families.
This professional campaign titled '52 Weeks of Little Helps ' was published in Ireland in May, 2024. It was created for the brand: Tesco Ireland, by ad agency: BBH Dublin. This campaign contains 1 media asset. It was submitted 7 months ago.
Credits
DEPUTY EXECUTIVE CREATIVE DIRECTOR: Felipe Guimaraes
CREATIVE LEADS: Sam Caren and Aubrey O’Connell
CREATIVES: Jack Walsh and Eva Redmond
STRATEGY LEAD: Simon Gregory
BUSINESS LEAD: Amy Crowe
ACCOUNT DIRECTOR: Ciara Burke
ACCOUNT MANAGER: Norah Conlon
PRODUCTION LEAD: Evonne O’Rourke
PRINT PRODUCER: Natalie Barnes
SOUND STUDIO: Scimitar Sound
VO: Marie Ruane
PRODUCTION COMPANY: NewLand
PRODUCER: Trine Pillay
DIRECTOR: Jonathan Gregson
FOOD STYLIST: Sal Henley
POST-PRODUCTION COMPANY: Marshall Street Editors, Black Kite Studios, Gabha Studios
EDITOR: John Mayes c/o Marshall Street Editors
ONLINE: Gabha Studios + Black Kite Studios
GRADE: Andrew Francis c/o Gabha Studios and George Kyriacou c/o Black Kite Studios
SOUND STUDIO: Scimitar Sound
