Description
During Passover, bread becomes forbidden fruit for millions worldwide. The delicious alternative? Chocolate-covered matzah. But there's a culinary crisis at hand – spreading chocolate on those delicate, paper-thin crackers often ends in shattered matzah disappointment.
Enter HaShahar HaOle, Israel's leading chocolate brand, with their game-changing innovation: The Matzah Knife. This brilliantly engineered spreading tool follows the exact contours and ridges of traditional matzah, delivering the perfect chocolate-to-matzah ratio
This professional campaign titled 'The Matzah Knife' was published in Israel in April, 2025. It was created for the brand: Hashahar Haole, by ad agency: Havas Tel Aviv. This Integrated medium campaign is related to the Food and Household Products industries and contains 1 media asset. It was submitted 10 days ago.
Credits
Brand: HaShahar HaOle
Client: Racheli Levkowich-Malka
Agency: Havas Tel Aviv
CEO: Shmulik Kitainik, Or Gleicher
VP Clients: Sarit Ben Zur Hadad
VP Creative: Chen Federing
Creative Director: Ziv Abergil
Copywriter: Avia Farber, Aviad Asael
Art Director: Niv Eytan, Alexander Balson
Supervisor: Zoar Letz
Account Manager: Or Hadad
