ADVERTISING

The Theatre 21

The LockDown

Agency: Jung von Matt

Description

In a touching campaign, Down syndrome actors from The Theatre 21 read real comments found in social media during the lockdown. The video was created to show that for some of us, the lockdown will never end. The aim of the campaign is to raise money for the Centre of Inclusive Art in Warsaw, a place that will help people with disabilities express themselves by means of art.
Exotic trips, music festivals, and parties - entertainment has become nowadays so easily accessible that we forget to realize how privileged we are to have it. Unfortunately, people with disabilities will still be excluded from numerous social activities even when lockdown ceases. And that became a topic of the new campaign. Actors played real comments made by random people online during the lockdown in Poland. The actors may not want to fly to Dubai, but they want to break the stigma. They want to have a place where they will be able to prove their talents by means of acting.
The Theatre 21 is an initiative for people with autism and Down's syndrome. It’s a movement that helps all disabled actors not only develop their passion but also teach others the principles of true diversity and inclusiveness.

This professional campaign titled 'The LockDown' was published in Poland in June, 2020. It was created for the brand: The Theatre 21, by ad agency: Jung von Matt. This Film medium campaign is related to the Public Interest and Recreation, Leisure industries and contains 1 media asset. It was submitted almost 5 years ago.

Credits

Advertising Agency: 180heartbeats + Jung von Matt, Poland
Production Company: F25

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).