Different types. One team.

To find new employees and communicate career at Nordea as a good choice, we decided to employ truly unique campaign heroes. They took the shape of Scandinavian animal species and embodied the brand's nordic heritage. Their names were used as copy builders, and their images allowed us to create an original, attention-grabbing campaign which provided a steady pipeline of candidates and won numerous employer branding awards in Poland. Through employing various animals we also played into Nordea's global Diversity & Inclusion strategy, highlighting that despite the differences we can all cooperate. This goes in line with our campaign's title: "Different types. One team." The visual side of the campaign was consistent throughout all the channels - digital, OOH, ambient, and print.