Bank Cler advertises its Savings Account Plus with a talking sheep.
Description
Since interest rates have been rising, saving has become more interesting again. Right at the forefront: Bank Cler's Savings Account Plus with a preferential interest rate of 1.8%. Bank Cler is currently launching a campaign developed by the creative agency “Neu” to get customers excited about it. It is based on two simple insights: Firstly, savings accounts don't need much explanation or imaginative reasons - what counts is quite simply the interest rate. And secondly, the more boring the product category, the more surprising the advertising should be. And since surprising advertising is always a matter of taste, the campaign makes a self-deprecating point: "The ad might be a bit strange, but the interest rate is great.”
This professional campaign titled 'The interest rate is great.' was published in Switzerland in March, 2024. It was created for the brand: Bank Cler, by ad agency: Neu Creative Agency. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 8 months ago by Owner / Creative Director: Nico Ammann of Neu Creative Agency.
Credits
Advertising Agency: Neu Creative Agency
Production Company: Zauberberg Productions
Director: Micky Suelzer
Media: phd Switzerland
Executive Creative Director: Simon Rehsche, Nico Ammann
Creative Director: Sandy Pfuhl, Adrian Staehelin
Copywriter: Simon Rehsche, Adrian Staehelin
Graphic Designer: Pian Gumpp, Finn van Grondel
DTP: Bettina Beyeler
Account Executive: Fabienne Schoberth
Bank Cler: Gregor Eicher, Barbara Gürtler
Client: Bank Cler
