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Description
We gave a new meaning to Easter, using it strategically to raise awareness about one of the most common cancers in men between the ages of 15 and 35, testicular cancer, which is very easy to prevent through a self-exam. But in a country where there is much talk of "eggs", touching them was taboo. That is why Cáncer Con Ciencia, a foundation specialized in finding a cure for cancer, launched a campaign with a high cultural impact: "Take care of your eggs", where we give new meaning to Easter eggs, making them tangible. Yes, the first eggs that you were not going to be able to eat, but if you practice a self-examination. The impact was organic, making it viral by doctors and the media across the country. Fulfilling the objective that men understand that the most important eggs are theirs.
This professional campaign titled 'Take care of your eggs' was published in Argentina in April, 2023. It was created for the brand: Cáncer Con Ciencia de Fundación SALES, by ad agency: Do Agency. This Ambient, Direct, and OOH Outdoor media campaign is related to the Health industry and contains 3 media assets. It was submitted almost 2 years ago by Art Director: Rocío Serbluk.
Credits
President: Juan Pablo Carrizo
Executive Creative Director: Ariel Abadi
Head of Art: Agustin Guerrero
Art Director: Rocío Serbluk
Copywriter: Nicolas Molina
Head of Production: Micaela Picco
Producer: Magalí Escudero
