Description
Facing new challenges can be overwhelming sometimes, even more for young adults that just started new routines. At Gymshark, we want them to take care of their mental health by providing them with a tool that will help them be their personal best.
We created the Sweat It Off Technology, a pen with dissolving ink that lets people write their struggles on their clothes and sweat them off.
To promote it, we created a social media campaign to invite people to sweat the Struggle of the Month and a Tik Tok challenge to share it with the whole community.
This student campaign titled 'Sweat It Off' was published in Spain, United Kingdom, and United States in April, 2023. It was created for the brand: Gymshark, by ad schools: Miami Ad School and Miami Ad School Madrid. This Digital, Experiential, and Integrated media campaign is related to the Sportswear industry and contains 1 media asset. It was submitted over 1 year ago by Art Director: Ilu Shilpakar of Dentsu Creative.
Credits
Advertising Agency (School): Miami Ad School, Madrid
Art Director: Ilu Shilpakar, Marie Scherpe
Copywriter: Mariana Santos
Educational Instructor: Vicente Navarro Abad
