Description
There are around 3 billion gamers in the world.
This represents about 40% of the world's population.
Many of them love sports video games, but not doing sports.
How could we motivate the world's most sedentary community to move?
We had an Insigth: the most popular sports video games have a career mode. An option where your players improve as you play.
Then, we found a way to connect physical and virtual sports. Co-creating with EA Sports a new line of sports and smart clothing for gamers with a chip inside each garment.
This is how we empower more gamers to lead a healthier life,
While continuing to do what they love the most.
More gamers playing more sports.
More gamers doing more sports
This student campaign titled 'The Real Player Mode' was published in Colombia, Ecuador, and Peru in September, 2022. It was created for the brand: Gymshark, by ad school: The Pub School. This 360°, Digital, and Integrated media campaign is related to the Electronics, Technology, Fitness, and Gaming industries and contains 1 media asset. It was submitted over 2 years ago by Associate Creative Director: David Romero Alvarez.
Credits
School: The Pub School
Teacher: Lupas Celis
Teacher: Juan David Arboleda
Copywriter: David Romero Álvarez
Copywriter: Roberto Palacios
Art Director: Giuss Valle
Art Director: Fabián Olaya
Art Director: Iván Rengifo
