Description
Following the successful unveiling of Screwfix’s new brand platform, ‘No Stopping You’, on 10 October, the retailer today launches the second instalment of the campaign — ‘The New Recruit’, featuring Sir Mo Farah — created in partnership with M+C Saatchi Group UK, to promote Screwfix’s market-leading Sprint delivery service, offering customers delivery in as little as 20 minutes.
This latest 30-second ad forms the second part of the overarching ‘No Stopping You’ campaign, highlighting how Screwfix removes friction from the customer experience and demonstrates the brand’s commitment to making it as fast and simple as possible for tradespeople to get what they need. Featuring Sir Mo Farah, who this time, turns his attention to the Sprint delivery service — but, true to his running roots, he humorously takes the job a little too literally and sets off on foot to deliver the order himself. The playful spot brings the speed and efficiency of the Sprint service to life — showing that, with Screwfix, there really is no stopping the trade.
This professional campaign titled 'Sprint' was published in United Kingdom in October, 2025. It was created for the brand: Screwfix, by ad agency: M+C Saatchi Group. This Digital, Film, and OOH Outdoor media campaign is related to the House, Garden, Household Products, and Retail Services industries and contains 1 media asset. It was submitted about 2 months ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Creative agency: M+C Saatchi Group UK
Guy Bradbury – Creative Partner
Sam Turk - Creative Director
Paul Robbins - Creative Director
Gemma Knox – Managing Partner
Imogen Walkden – Business Director
Isabella Forbes – Account Director
Emma Lowrey - Account Director
Maddy Evans – Account Manager
Vanessa Butcher – Executive Producer
Amy Cracknell- Head of Production
Dale Chapman – Senior Producer
Louisa Lewis – Project Director
Sophie Lean – Head of Strategy
Maddie Burnell – Senior Strategist
Jon Muddle – Design Director
Andy Harris – Head of Design
Paul Venn – Senior Designer
Alex Watson – Business Director
Paul Martin – Managing Director
Darren Bowles – Creative Partner (Visual Identity)
Jon Hewitt – Creative Director (Visual Identity)
Client: Screwfix
Jack Wallace – Marketing Director
Sammy Ough – Head of Brand
Natalie Collings – Marketing Manager
Olivia Martinez – Marketing Executive
Production company: Mindseye
Andrew Gaynord – Director
Hera King – Producer
Post Production:
Editors – Shift Post
Grade – TBA
Post House – Elmntl
Sound – Ben Leeves @ Jungle
Music – Charlie Smith
Production Stills and Social
Adam Hinton – Photographer
Wyatt- Clarke and Jones – Photographer Agent
Mark Wesley – Retouching
Curious Productions – Motion Grade
