“Don’t Break the Money Printer”

RAINDROP LAUNCHES BRAND CAMPAIGN FOR AI COMMERCE PLATFORM FERMÀT
– Humorous Creative Pitch Aimed At Digital Commerce Execs
Raindrop, the San Diego brand performance agency, is launching a high-velocity marketing campaign that promotes FERMÀT, the AI-native commerce platform, as the most powerful tool marketers can use to innovate their online shopping experience, drive engagement and conversion and scale for the future. The company just announced a $45 million round of Series B funding by investors such VMG Partners, QED Investors, Greylock, Bain Capital Ventures and Courtside Ventures.
The campaign, “Don’t Break the Money Printer,” puts a humorous, very human face on the complex problems marketing executives face as customer acquisition costs soar and consumer expectations for personalization reach new heights. The solution for ecommerce brands is distilled in a hero :30 video that shows a frazzled office worker trying to stem the damage from the company’s money-printer because his company is losing oceans of daily revenue wasting time with online website experiments. The cinematic metaphor of the money printer delivers a bracing punch of marketing reality and shows that FERMÀT is redefining how DTC marketers approach experimentation with their ecommerce technology — and avoid the danger of breaking their revenue model by being left behind.
Aimed at C-suite marketing execs, the campaign explains how FERMÀT allows brands to experiment with their ecommerce platforms offline and at scale and offers an entirely new way to build and optimize shoppable funnels.
“FERMÀT solves a serious pain point for brands with a high velocity of ecommerce sales,” said Jacques Spitzer, CEO & CCO Raindrop. “You have a money printing machine that you don’t want to disrupt, but growth means you need to constantly test new offers, new bundles, new checkout flows and new audiences. We wanted to show that you can experiment without a ton of design and development work that can ultimately break your website.”
The campaign launches late October and runs through mid-December, with the hero brand video drop to be followed by serialized creative moments across paid media, social storytelling, and partner amplification designed to sustain conversation through Black Friday/Cyber Monday and into the shopping holiday season. The work is targeted to U.S. markets with dense DTC, SaaS and brand-builder ecosystems, such as San Francisco, New York, Los Angeles, Chicago and Austin, using paid social (LinkedIn, X/Twitter, Meta, Reddit) and FERMÀT-owned channels. The work will be supplemented with experiential & creator collabs.
FERMÀT was founded in November 2021 by Rishabh Jain and Shreyas Kumar, former LiveRamp product and engineering executives.
“The global e-commerce market is projected to surpass $8 trillion by 2027, but today’s leading global brands are struggling to differentiate in a crowded marketplace and efficiently deliver targeted experiences at scale,” said Raba Rahil, CMO, FERMÀT. “Brands aren’t just losing customers. They’re leaking them--through generic links, dead-end PDPs and one-size-doesn’t-fit-all funnels. The brands pulling ahead aren’t just optimizing—they’re experimenting. Until now, that has been risky and expensive and jeopardized brand equity and core site performance. FERMÀT changes the medium entirely. We rewrite the ecommerce solutions playbook and establish new best practices for marketers who want to move at the speed of the market.”
Rahil said the consumer campaign created by Raindrop leans away from the traditional SaaS “explainer” strategy and deploys a clever, persuasive message that feels intuitive and powerful and will increase awareness and engagement among growth and performance marketers. The “money printer” will serve as an enduring brand metaphor in the same class as the Staples “Easy Button,” the Target Bullseye and the Energizer Bunny.
Raindrop won the FERMÀT business on a project basis in June 2025. For more information:
https://raindrop.agency/