Description
55 million old phones just lie around in drawers in the UK. And most people want to get rid of these in an environmentally sound way through some sort of scheme (recycling, refurbishing, donation etc.).
That’s why Giffgaff hijacked one of the most popular phone campaigns of all time to let people know that they’re the solution.
By creating ads shot on the old phones of those credited in 'Shot on iPhone' ads, we let people know that old phones can still create new memories.
This student campaign titled 'Shot on an Old Phone ' was published in India in July, 2022. It was created for the brand: giffgaff, by ad school: Miami Ad School. This OOH Outdoor medium campaign is related to the Electronic Devices, Electronics, Technology, and Public Utility industries and contains 7 media assets. It was submitted about 2 years ago by Abhishek Anand.
Credits
Advertising Agency (School): Miami Ad School, Mumbai, India
Art Director: Manvir Kaur Mahidwan
Art Director: Rutuja Dahibawkar
Copywriter: Abhishek Anand
Copywriter: Pranavi Jain
