Paris Hilton | Rose Rush
Description
A multi-platform experience for Paris Hilton fans around the world. This campaign comes to life as a series of surrealist inspired that live in different formats around the world.
Live action video, some pretty creative VFX, and photography all came together to capture the essence of a fragrance and what the world of Paris Hilton might look like inside an actual perfume bottle. Paris’ own social media posts boosted them with BTS pictures and videos before and during the launch while broadcast and various digital placements were the primary draw.
The campaign extended even further through online give-aways and a five stop international appearance tour that brought music and fragrance together with live Paris Hilton DJ sets.
This professional campaign titled 'Rush Collection with Paris Hilton' was published in United States in March, 2023. It was created for the brand: Paris Hilton Fragrance, by ad agency: Perfumania. This Content, Experiential, and Print media campaign is related to the Beauty and Fashion industries and contains 4 media assets. It was submitted about 2 years ago by Storyverse Architect: Jonny Zeller of Champage & Gyoza.
Credits
CLIENT: Paris Hilton Fragrances
AGENCY: Perfumania
EXECUTIVE PRODUCER: Taylor Harrison, Xander Rawlins
DIRECTOR: Jonny Zeller
PRODUCER: Davey Johnson
CINEMATOGRAPHY: Matt Wise
EDIT: Dave Phelps
