Cerveza Montejo | Defy The Ordinary.
Description
Relaunching a major beer brand may seem like a daunting process. Where do you start? What do you take from the old and more importantly what do you bring that’s new? How do you stay methodical and on course, but also ensure that your message is saying what needs to be said while also being understood by the audience in the way that you intended? The following is the step-by-step journey that TCB took when rebranding Montejo Cerveza.
This professional campaign titled 'Defy The Ordinary' was published in United States in January, 2020. It was created for the brand: ABInBev, by ad agency: The Creative Bar. This Content, Digital, and Print media campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted almost 2 years ago by Storyverse Architect: Jonny Zeller of Champage & Gyoza.
Credits
CLIENT: ABinBev, Montejo
AGENCY: The Creative Bar
PRODUCTION: Tapestry Films
EXECUTIVE PRODUCER: Tim Frazier
DIRECTOR: Jonny Zeller
PHOTOGRAPHY: Creative Noodles
