Description
Due to technological advancement, younger generations have an endless memory bank filled with photos and videos from all parts of their lives. Due to the older generations being unable to freeze as many moments in time, we decided to partner with Coca-Cola to bring back Happiness to a generation who was unable to preserve it.
This student campaign titled 'Retrospect ' was published in United States in December, 2022. It was created for the brand: Coke, by ad school: S.I. Newhouse School of Public Communications. This Content, Film, and Integrated media campaign is related to the Electronics, Technology industry and contains 7 media assets. It was submitted over 1 year ago.
Credits
School: S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY
Professor: Mel White
Art Director: Dara Dilmaghani
Copywriter: Megan Adams
