Description
Observation:
Gen Z, with 31% aspiring entrepreneurs, is on track to become the most entrepreneurial U.S. generation, according to ZenBusiness. They find happiness in pursuing passions and valuing community and shared values in business. However, the high cost of visibility poses a challenge for these emerging entrepreneurs, unlike for giants like Coca-Cola.
Insight:
Connecting with your tribe in a saturated market is crucial yet costly.
Idea:
This is why we're shaking up the billboard scene, Coca-Cola style, with Incubator Ads! We're dedicating part of our ad space to local Gen Z businesses, placing them prominently near you. Come, enjoy a Coke, meet the owners, and support community ventures!
This student campaign titled 'Incubator Ads by Coke' was published in Germany in April, 2024. It was created for the brands: Coca-Cola and Coke, by ad school: Miami Ad School Europe. This Direct, Experiential, and OOH Outdoor media campaign is related to the Soft Drinks industry and contains 5 media assets. It was submitted 8 months ago by Mehdi A. Bouktache of Miami Ad School EU .
Credits
Schoo: Miami Ad School EU.
Copywriter: Abderrahmane Mehdi Bouktache.
Art Directors: Abderrahmane Mehdi Bouktache & Matias Contreras & Maria Virginia Fernandez.
