Description
For MoMo's rebranding, M - N Associates drew inspiration from the tactile quality and intricate detailing of traditional paper banknotes, transforming these elements into a modern, digital-friendly design. The layered approach mirrors the complex yet harmonious structure of banknote design, where each layer symbolizes a distinct feature of MoMo’s services—trust, accessibility, and innovation.
This professional campaign titled 'Rebrand Teaser' was published in Vietnam in October, 2024. It was created for the brand: MoMo, by ad agency: M — N Associates. This Design, Digital, and Integrated media campaign is related to the Electronics, Technology, Finance, and Professional Services industries and contains 1 media asset. It was submitted 28 days ago.
Credits
Client: MoMo
Executive Creative Director: Duy — N
Creative Director: Anh Nguyen, Phuc Tran
Design Director: Phuc Tran
Project Manager: M — Lan
Designer: Vy Le, Phung Vu, Bao Nguyen, Tu Nguyen
Illustrator: River Nguyen, Phong Vu
3D Characters: Tu Vu, Gudlag Studio
Content: Ly Nguyen, Tan Nguyen, Thoa Cao
Coder: Huy Nguyen
Type Design: Type Associates
Type Director: Duy — N
Type Designer: Phuc Tran, Bao Nguyen
