It's Custom

In a move designed to highlight the power of personalization, Richmond-based agency Two Tango Collaborative has launched a distinctive, customization-focused campaign for Langley Federal Credit Union. The campaign promotes the credit union’s MyDesign Checking account, an innovative product that allows customers to fully customize their banking experience.

The first of four spots debuted earlier this month and will be rolled out over the next year across key Virginia and North Carolina markets. The first spot showcases Monica, a character whose passion for customization drives home the message that Langley’s MyDesign Checking is built for people who want more than a one-size-fits-all solution.

“At Langley, we have a unique offering that needed a unique campaign to help spread the message, especially in some of our newer markets. To achieve this, we teamed up with our partners at Two Tango Collaborative to create a campaign that’s as exceptional as the product itself.." said Kelli Ragland, Vice President of Marketing, Langley Federal Credit Union.

Erin Sarro, Executive Creative Director at Two Tango Collaborative, emphasized the importance of positioning customization at the heart of the messaging. “Consumers expect more than just options. They want something built just for them. MyDesign Checking offers a level of customization you won’t find anywhere else. No one lives and breathes customization like Monica. In her color-drenched universe, we show just how easy and satisfying it is to design a benefit-loaded checking account that’s 100% yours.”