Description
Beats' most advanced fitness headphones, the Powerbeats Pro 2—built for athletes, and engineered for high performance. Offering everything you need to train, built from over 1,500 hours of rigorous testing with nearly 1,000 athletes, the result is Beats' best-fitting headphone – ever. FutureDeluxe was tasked to showcase innovation and collaboration in a singular film using data as a visual driving force. Through dynamic live-action, elite athletic performance and a refined, fresh CGI aesthetic, a premium three-minute film was developed. The film explores several chapters visualising the innovative product features with ambitious shots to keep the film vibrant. FutureDeluxe explored a variety of techniques to envision the superiority and aerodynamic nature of the products.
This professional campaign titled 'Powerbeats Pro 2' was published on February 13, 2025. It was created for the brands: Beats and Beats by Dre, by ad agency: FutureDeluxe. This Design, Digital, and Film media campaign is related to the Electronics, Technology and Fitness industries and contains 6 media assets. It was submitted 3 months ago.
Credits
Creative Studio: FutureDeluxe
Client: Beats
Creative Director: Raj Davsi
Senior Producer: Tiffany Brathwaite
Executive Producer: Maria Hanafy
Art Director: Martin Cusano
Design & Animation: Jake Wyand, Nick Bauer, Dagmar Irrig, Garet Gioia, Ewan Davidson, Yaro Svyatykh
2D Motion Designer: James Spink
Modellers: David Rencsenyi, Alex Whyles
Edit: Matt Cronin
Sound Design: UP&AT’EM
Colour Grade: Harbor
Compositing: Igor Gama
Rotoscoping: Pavel Zakharov
Storyboard Artist: Sylvie Minios
Live Action production by Swanson Studio
DOP: Tyler Ashlock
Line Production: Wendy Bryant-Giles, Karina Lomelin Ripper, Madison Janke
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1ST ACs: Jared Rogers, Jesse Tobler
DP/2nd Shooter: Cameron Smith
Assistant Camera: Sam Ortega
DIT: Ben Molyneux
Gaffer: Cameron Briggs
Sports Trainer/Tech: Duray Thirdgill
Set Designer: Josh Soto
Wardrobe Stylists: Kim Miller & Maki Katsumoto
H/MU: Kylie Sallee
Assist HMU: Kendahl Robarts
