Description
Our story begins with love at first sight.
Introducing Mahindra’s Electric Origin SUVs: the revolutionary BE 6 and XEV 9E. These aren’t just vehicles; they’re protagonists in a story of unbounded passion, unmatchable performance, and unlimited indulgence.
When design defies conventions, when performance knows no rival, when technology and luxury go beyond imagination—what remains is pure, limitless love.
With the BE 6, we redefine Unlimit Performance. It’s a powerhouse of electrifying speed, precision, and strength.
With the XEV 9E, we embody Unlimit Luxury. Every detail whispers sophistication, every feature promises indulgence.
These SUVs are built to Unlimit everything: styling, comfort, innovation—and most importantly, your love for driving.
But this isn’t just a tale of engineering marvels. It’s a love story. Between a director and an entrepreneur. Between them and their cars. And soon, between you and the future of electric mobility.
Mahindra Electric Origin: BE 6 and XEV 9E
Unlimit love.
This professional campaign titled 'Unlimit Love' was published in India in February, 2025. It was created for the brand: Mahindra Electric Origin SUVs, by ad agency: FCB Interface. This 360° medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted 3 months ago.
Credits
Brand: Mahindra Electric Origin SUVs
Agency: FCB Interface
Group CEO, FCB Group India and South Asia: Dheeraj Sinha
Chief Executive Officer: Gaurav Dudeja
National Creative Director & Head of Design: Anusheela Saha
National Creative Director: Udayan Chakravarty
Account Management: Karuna Nayak, Nancy Oberoi, Vaibhavi Daxini, Mubin Shaikh
Copy Team: Aakash Aher
Production House: Fuel Content
Director - Brendan Vaughan
Producer - Srushti Iyer
DOP - Erik Henricsson
Actors - Riya Sisodiya, Rahul Khanna
Editor - Cavan Faucett, Yaseer Ahmed
Music Directors - Mikey Mccleary
Singers - Sunidhi Chauhan, Siddharth Basrur
