Description
Telecoms giant Digicel is seeking to instil unity among Jamaicans for summer through its newly launched ‘One Jamaica’ campaign.
Labelled in the true spirit of togetherness, the One Jamaica campaign pulls on the best of Jamaican culture and communities as the digital operator rallies the entire country around the country’s shared heritage, national pride, and resilience.
With the successful launch of a One Jamaica video on social media on Wednesday (July 17), Digicel says it wants to focus collective attention towards Jamaica’s promise at the Olympic Games in Paris this summer.
The rallying message that calls on everyone to get ready, is headlined by Digicel brand ambassador, sprint legend, and five-time Olympian, Shelly-Ann Fraser-Pryce, in tandem with fellow brand ambassador, Paralympian Alphanso Cunningham.
This professional campaign titled 'One Jamaica' was published in Jamaica in July, 2024. It was created for the brand: Digicel Jamaica, by ad agency: Digicel Creative Team. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 9 months ago.
