Description
A milkshake shop with no blender, where all the milkshakes were blended by professional motocross riders performing radical moves on Yamaha bikes, on an official competition track.
The brand activation took place on the main track at the Brazilian Motocross Championship, the world’s third-biggest event for the sport.
The first time a brand has allowed the audience to engage with the track through an interactive experience — one that stars its own product.
This professional campaign titled 'OFF-ROAD MILKSHAKE' was published on April 04, 2025. It was created for the brand: Yamaha, by ad agency: AlmapBBDO. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 24 days ago.
Credits
Agency: AlmapBBDO
President & CEO: Filipe Bartholomeu
CCO: Pernil
Executive Creative Directors: Eduardo Lima, Pedro Corbett, and Rodrigo Adam
Creative Directors: Dudu Barcelos and Iron Brito Tavares
Art Director: Felipe Paganoti
Copywriter: Igor Pontes
Illustration: Tiago Pinheiro
RTV: Diego Villa Bôas, Eriana Simões, Mariana Golpian, and Victor Alloza
Special Projects: Julia Newman and Julia Cunha
Account Management: Marina Veludo Mugnaini, Gabriela Dias, Gabriela Tassinari, and Patricia Furue
Strategy: David Gross and Marielen Colombo
CDMO: Rafaela Alves
Media: Patricia Gogliara, Adriana Roza, Raquel Lima, Alexandre Costa, and Mariana de Araujo
Yamaha Approval: Giovana Do Vale, Erin Usui, Yohana Ahmad, and Thaís Torres
Audio Production Company: ALMA 11 11 AUDIO
Music Production: Diego Raso
Music Direction: Diego Raso
Sound Design & Mixing: Diego Raso
Account Manager: Carla Bräuninger
Coordinator: Carla Bräuninger
Film Production Company: Fish Produtora
Creative Direction: Bruno Carreiro
Executive Production: Alessandro Fadini and Andre Alves
Production Direction: Gabriel Angelini
Post-Production Coordination: Caio Bueno
Production Coordination: Othon Dantas
Account Management: Caroline Naomi
Filmmakers: Luís Gustavo Debossan, Gabriel Sossai
Camera Assistant: Rachelly Galdino
Drone Operator: Wales Barbosa
Producer: Juliana Furtuoso
Riders: Wellington Garcia, Renato Costa, and Tata Pelegrino
Finance: Fernanda Paulino
Marketing: Catarina Francisco
