Description
Over the past two years, Samsung's Galaxy S series has surged ahead by showcasing its superior camera technology, notably in low light, through "Nightography." This emphasizes Samsung's technological edge, resonating with Gen Z's desire for authentic cool content creation. Recognizing that technology alone isn't enough, Samsung aimed to evoke emotions beyond simple photo capture. Understanding Gen Z's incline for self-expression, and for the launch of GALAXY S23 we integrated photography, music, and AI to create a groundbreaking digital experience. Leveraging Google Cloud's technological stack, we developed a custom AI algorithm that analyzed over 20,000 data points in an image to define its unique sound. This allowed users to transform nighttime photos into personalized music content, a feat never before achieved. In other words; Each photo would now have its own music.
By merging technology, creativity, and emotions, Samsung redefines smartphone brand experiences, setting new standards for innovation in the industry.
This professional campaign titled 'Night Sound' was published in Chile in May, 2023. It was created for the brand: Samsung, by ad agency: Digitas. This Audio, Digital, and Experiential media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 11 months ago.
Credits
Advertising Agency: Digitas Chile
Executive Creative Director: Fernando Goñi
Art Director: Javier Cortés, Nico Rudy
Copywriter: Elias Castro, Jaime Cornejo
Data Managing Director: Cristián Laiun
