How does a hero become a hero? | Dräger Türkiye
Description
We have always known heroes by their extraordinary powers, but real-life heroes are always among us in our daily lives.
It is known that unique traits and unstoppable power have always contributed to the journey to becoming a hero. The commercial film, which questionary what makes a hero special, tells us that true power is born from a person's belief and heart. A producer with unwavering faith for many years, Dräger opens the doors to another awareness in a new commercial.
In the routine of daily life, despite the trouble and conditions that are impossible for a person, we see that employees quickly get out of tough jobs, and we witness this every day. Shedding light on this point, Dräger reveals the hidden heroes who overcome troubles and shows us that the element that makes these heroes successful is the equipment that helps them in difficult conditions.
Dräger, who has been a supporter of real-life heroes with the equipment it has produced for over 130 years, shows us again that it has always supported the heroes in their journey to become heroes with the new commercial.
This professional campaign titled 'Masked Heroes' was published in Turkey in June, 2022. It was created for the brand: Dräger, by ad agency: BCWorks. This Audio, Digital, and OOH Outdoor media campaign is related to the Electronics, Technology, Personal Accessories, and Public Utility industries and contains 1 media asset. It was submitted over 2 years ago by Digital Marketing Specialist: Fırat Bayer of BCWorks Creative & Technology Agency.
Credits
Advertising Agency: BCWorks, Istanbul, Turkey
Founder: Mehmet Bayram
Executive Creative Director: Tuğba Almas
Writers: Sinan Sezer Ayaz, Alev Eren, Sevil Kale
Project Management: Emre Cantözün, Elçin Durak
Digital Creative Director: Burak Cingöz, Fırat Bayer
Art Director: Merve Yıldırım
Motion Graphic Designer: Büşra Cankur
Post-Production: Seren Müminoğlu, Ahmet Burak Tur
Customer Service: Bülent Sarigül, Emre Aksungur
Production Company: Portakal Studio
Directed by: Yunus Koray Akar
Producer: BCWorks Creative and Technology Agency
Music: Dauntless by Mark John Petrie - Audiomachine
