Fake campaigns in Cannes Lions are turned into...real ones.
Description
The Cannes ad festival wouldn't be Cannes without the venerable tradition of scam ads.
Those campaigns, designed solely for the awards, which (almost) nobody ever sees... Except for the agency that sends it and the jury members who watch it, of course.
But an ad is more useful when you see it.
That's why Adriver, the leading mobile advertising company, is rolling out an anti-scam ad operation during Cannes Lions this year.
If you're in Cannes during this week, keep your eyes peeled for Adriver vehicles offering creatives the chance to broadcast their ghost/scam on Adriver's devices for real.
To participate, simply upload your desired creative to adriver.co/scam : the best scam ad will
win a week of advertising time from Adriver.
Because the best ads are the ones you really see.
With more than 60,000 vehicles of all kinds (trucks, buses, taxis/VTCs and Caocao), Adriver Group makes it possible to broadcast any campaign easily and quickly throughout France and Europe.
This professional campaign titled 'Fake campaigns in Cannes Lions are turned into...real ones.' was published in France in June, 2022. It was created for the brand: Adriver, . This Experiential, Integrated, and OOH Outdoor media campaign is related to the Other industry and contains 1 media asset. It was submitted almost 3 years ago.
