Caramelo
Copito
Benny
Tom
Mayoneso
Mia
Description
More than 500,000 animals are mistreated every year as a result of tests carried out in laboratories for cosmetics production, and to communicate Etnia Cosmetics is cruelty-free, we did not do a typical campaign with models and makeup, we did one with their real beneficiaries: animals.
"Kiss Testing" is the first campaign that demonstrates the respect and love we have for pets through a kiss that truly shows that our products are not tested on animals.
This professional campaign titled 'Kiss Testing' was published in Ecuador in July, 2024. It was created for the brand: Etnia Cosmetics, by ad agency: God. This Digital, OOH Outdoor, and Print media campaign is related to the Beauty, Fashion, and Pets industries and contains 6 media assets. It was submitted 10 months ago by Creative Director: Cesar Sepulveda of La Destileria.
Credits
Advertising Agency: God, Guayaquil, Ecuador
CEO: Andrés Manrique
Creative Director: César Sepúlveda
Associate Creative Director: José León Fon Fay “Yisus"
Art Director: Ronald Moreano, César Sepúlveda
Designer: Andrés Zuleta
Copywriters: Priscila Chía, Ricardo Portes “Spanky”, Roberto Zevallos.
Account Executive: Alexander Delsis
Intern: Anarella Hernández
Executive Producer: Kassandra Crespo
Photography: Dominique Pazmiño
Casting: Nathaly Intriago
Camera: Javier Constante
Models: Mía, Benny, Tom, Mayoneso, Caramelo, Copito.
