Description
KFC’s beloved character Eduardo, originally born as a meme, has evolved over the years into a real-life product, a Christmas ornament, and even a fragrance. This year, the Colonel Sanders’ brand launches Eduardochi, a virtual pet inspired by the 90s digital gadget phenomenon. The campaign, crafted by creative agency PS21, reimagines Eduardo as a cultural icon to spark brand awareness through nostalgia and build a strong connection with millennial audiences.
The teaser phase kicked off on November 21 with a spot released on KFC’s digital channels, a billboard in Madrid’s Gran Vía, and in-store displays resembling the visual codes of a high-tech product launch. The campaign’s minimalistic aesthetic, paired with moody lighting and intriguing music, introduces Eduardochi’s sleek design and retro-inspired features. Eduardochi itself is equipped with a digital screen, four buttons, and a battery compartment powered by replaceable batteries. Users can interact with Eduardo, feed and care for their pet, and watch it grow, offering a playful yet nostalgic experience.
This professional campaign titled 'KFC Spain brings millennial nostalgia with its virtual pet this Christmas' was published in Spain in December, 2024. It was created for the brand: KFC Spain, by ad agency: PS21. This Design, Digital, and OOH Outdoor media campaign is related to the Food industry and contains 2 media assets. It was submitted 5 months ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..
Credits
Agency: PS21
Client: KFC
Client contact: Marion Racine, Kerman Romeo, Jorge Aylagas, Beatriz
Martinez, Javier Dasí
Campaign: Eduardochi
Sector: Fast Food
Postproduction: Sweet and Neat
Filmmaker: Jesus M. Gómez García
Animation Director: Luis Marco Esteban
