Description
‘The Recipe Run’, the first brand-created speedrun, brings together Zelda players to replicate the Colonel's secret recipe. More than 100 hours of uninterrupted organic content generated. A PS21 project
This professional campaign titled 'KFC gets gamers from 17 countries to recreate its recipe in Zelda' was published in Spain in October, 2023. It was created for the brands: KFC and KFC Spain, by ad agency: PS21. This Digital medium campaign is related to the Food and Gaming industries and contains 2 media assets. It was submitted about 1 year ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..
Credits
Agency: PS21, Madrid, Spain
Advertiser: KFC Spain
Campaign: The Recipe Run
Client: Kerman Romeo, Beatriz Martínez
