Description
Did you know?
1.28 billion adults aged 30-79 years worldwide are estimated to have hypertension, according to the World Health Organization (WHO). However, 46% of these adults are unaware that they have the condition approximately 32% of adults aged 18 years and older have hypertension, as per the WHO's global health estimates.
To bridge this gap and to raise awareness about hypertension by educating the public on early detection, providing vital information on managing the condition, and inspiring proactive health measures for a longer, healthier life
The campaign starts with Signs to Detect Hypertension where we highlight the subtle but critical signs that may indicate hypertension, encouraging individuals to recognize these symptoms early and seek medical advice before it's too late.
Going ahead with Educating About Hypertension -A comprehensive educational post that breaks down what hypertension is, its risk factors, and the importance of regular blood pressure checks. This post aims to empower individuals with the knowledge needed to manage their health effectively.
And finally aligning with the theme "Measure your BP accurately, control it, live longer," this post serves as a reminder on World Hypertension Day, encouraging everyone to take charge of their heart health by regularly monitoring their blood pressure.
Through this campaign, Thumbay Hospital, Fujairah seeks to emphasize the importance of hypertension awareness and management, promoting a proactive approach to health and well-being.
Source for stat - https://www.who.int/news-room/fact-sheets/detail/hypertension
This professional campaign titled 'Hypertension Awareness' was published in United Arab Emirates in May, 2024. It was created for the brand: Thumbay Hospital Fujairah, by ad agency: Big Trunk Communications. This Digital medium campaign is related to the Health industry and contains 4 media assets. It was submitted 3 months ago by Ava Daruwalla.
Credits
Advertising Agency: Big Trunk Communications
Concept & Social Media Manager: Apoorva Deshpande
Sr. Social Media Manager: Ava Daruwalla
Copywriter: Celestino Creado
Head Copywriter: Priyesh Narayanan
Senior Visualizer: Nandini Tibrewal
Senior Motion graphic designer: Priyal Sutar
Art Director: Pranjali Modak
Social Media Director: Divya Shetty
Social Media Head: Praharsh Dixit
Executive Creative Director: Jaideep Mhapsekar