Description
As of 2024, more than 537 million adults worldwide are living with diabetes, a number projected to rise to 643 million by 2030 and 783 million by 2045
To bridge this huge gap, the "Access to Diabetes Care" campaign by Thumbay Hospital, Fujairah is dedicated to increasing awareness about diabetes, educating the public on early detection, effective management of severe diabetes, and preventive measures.
The campaign also includes a special message for World Diabetes Day, emphasizing the importance of global diabetes awareness and support.
This campaign begins by highlighting the signs to detect diabetes early, such as increased thirst, frequent urination, fatigue, and blurred vision, helping individuals recognize symptoms promptly and seek medical advice. It then provides guidance on managing severe diabetes, including tips on medication adherence, blood sugar monitoring, dietary adjustments, and regular exercise, offering comprehensive strategies to maintain health and prevent complications.
Additionally, the campaign emphasizes the importance of preventing diabetes through lifestyle changes such as maintaining a healthy diet, engaging in regular physical activity, and undergoing regular screenings, aiming to reduce the risk of developing diabetes.
The "Access to Diabetes Care" campaign aims to educate the community, encourage early detection and effective management of diabetes, and position Thumbay Hospital, Fujairah as a leader in diabetes care.
By providing valuable information and practical advice, the campaign seeks to empower individuals to take control of their health and foster a supportive environment for those affected by diabetes.
Source for stat - https://diabetesatlas.org/
This professional campaign titled 'Access to Diabetes Care' was published in United Arab Emirates in November, 2023. It was created for the brand: Thumbay Hospital Fujairah, by ad agency: Big Trunk Communications. This Digital medium campaign is related to the Health industry and contains 7 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: Big Trunk Communications
Social Media Manager: Apoorva Deshpande
Concept & Sr. Social Media Manager: Ava Daruwalla
Copywriter: Hemant Jawale
Head Copywriter: Priyesh Narayanan
Sr. Designer: Rohit Mahadik
Art Director: Rahul Pednekar
Social Media Director: Divya Shetty
Social Media Head: Praharsh Dixit
Executive Creative Director: Jaideep Mhapsekar