Description
Gamers often prioritize their gameplay over their health. Who better to help them build better habits than the all-caring and concerned moms? In line with Heinz Hidden Spots' success, we introduce the Heinz Moms Squad - a team of 57 dedicated moms on a mission to remind Fortnite players to take a break and recharge with quick and nutritious meals.
This student campaign titled 'Heinz Moms Squad' was published in Spain, United Kingdom, and United States in February, 2023. It was created for the brand: Heinz, by ad schools: Miami Ad School and Miami Ad School Madrid. This Digital and Integrated media campaign is related to the Food industry and contains 5 media assets. It was submitted about 1 year ago by Art Director: Ilu Shilpakar of Dentsu Creative.
Credits
Advertising Agency (School): Miami Ad School, Madrid & Steinbeis University
Art Director: Ilu Shilpakar
Copywriter: Yash Bhut, Laila Al-Kowatli
Educational Instructor: German Rivera Hudders
Educational Instructor: Juan Vargas
Educational Instructor: Pranay Suri
