Once in a lifetime adventures

WeRoad, the adventure travel brand bringing solo travellers together for once-in-a-lifetime adventures, has launched its first-ever Manchester-focused out-of-home (OOH) advertising campaign. Through witty copy appealing to its target demographic and UGC content showcasing real customers, WeRoad's Manchester marketing campaign aims to inspire travellers to embrace adventurous group exploration with new-found friends.

Since WeRoad’s successful UK launch in 2022, the company has created four OOH campaigns in the UK. This will be their first campaign in Manchester and from May 6th until 19th, the brand's eye-catching "Once in a Lifetime Adventures" OOH advertising campaign will dominate 239 high-visibility locations across the city including bus stops, tram stops, pedestrian walks, roads, and train stations in a combination of static and digital formats; 4 sheet, 6 sheet, 6 digital sheet, and 48 sheet.